Bold and bright dresses for a rainbow make-over

BETTY BARCLAY SS22

In need to look put-together in an instant? Your favorite jeans doesn’t fit anymore? Too hot to wear ​ fabric touching your body? Let a Betty Barclay dress swoop in to save you when you need it most. Bold splashes of color will bring bright radiance to your ambiance.

Betty Barclay dresses' collection impresses with bright and expressive colours. In terms of cut, the focus this season is on shirt-dresses, loosely falling tiered dresses and sweet midi-length styles. With practical new side pockets that enhance the dresses and make them cosier, they are the perfect choices on warm summer days, on holiday or at garden parties. Whether floral, dotted or striped, the dresses are characterised by their cool prints this summer. The rule is: the more summery the look, the bigger and more floral the print. The artistic XL graphic flower print dresses in pink, white and orange stand out in particular. In addition, trends like colour blocking and neon colours are very much in demand.

Find here all Betty Barclay SS22 campaign images, and here all packshots.

 

 

 

 

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About Betty Barclay

With an unparalleled success story, the Betty Barclay brand takes a leading position both nationally and internationally amongst the top ladies’ fashion brands.

Betty Barclay stands for high standards, stylish sophistication and fashion expertise. The brand represents the zeitgeist and the lifestyle of modern women who enjoy fashion and femininity, and skilfully combines business and leisure.

Betty Barclay collections and licensed products are distributed in more than 60 countries throughout the world and are sold in over 4,000 specialist retail partners, our own-brand Betty Barclay stores, Betty Barclay shop-in-stores and specialist departments of high-quality department stores across all continents.

International trends interpreted into contemporary, fashionable design–that is Betty Barclay fashion.